Organic Kerala Vadi Matta Rice is a nutrient-dense, GI-tagged red parboiled rice (often long-grain) grown in Palakkad, featuring 80% retained bran for high fiber and magnesium. It offers an earthy flavor, firm texture, and lower glycemic index (~55) compared to white rice, perfect for healthy, traditional meals. [1, 2, 3, 4, 5] About the Company GST Registration Date: Aug 2025 Legal Status of Firm: Proprietorship Number of Employees: "},{"DATA":"2025","TITLE":"Year of Establishment"},{"DATA":"","TITLE":"Standards \u0026 Quality Certifications"},{"DATA":"Individual - Proprietor","TITLE":"Legal Status of Firm"},{"DATA":"","TITLE":""},{"DATA":"","TITLE":"Annual Turnover"},{"DATA":"","TITLE":"GST Partner Name"},{"DATA":"Aug 2025","TITLE":"GST Registration Year"},{"DATA":"Proprietorship","TITLE":"GST Legal Status of Firm"},{"DATA":"Trader - Retailer","TITLE":"GST Nature of Business"},{"DATA":"","TITLE":"GST Annual Turnover"},{"DATA":"Retail Business,Wholesale Business","TITLE":"GST Additional NOB"}],"CAT_ID":"171","CITY":"Theni","CITY_ID":"77449","COMPANYNAME":"Naanayam Healthy Products","COMPANY_VIDEO_LINK":"","CTA_DOC_PATH":"","DELIVERY_TIME":"","DISCLAIMER_KEY":0,"DISCLAIMER_TEXT":[],"DISTRICT_ID":"64836","DOC_PATH":"","EMAIL_VERIFIED":1,"ETO_OFR_COMPANY_TSCODE":"naanayamhealthy-products","ETO_OFR_PAY_TERM":"","FK_GL_COUNTRY_ISO":"IN","FOB_PRICE":"56","FOB_PRICE_CURRENCY":"INR","GLCAT_MCAT_COMPANY_DISPLAY_FLAG":3,"GLCAT_MCAT_IMAGE_DISPLAY":3,"GLCAT_MCAT_NO_PRICE":2,"GLCAT_MCAT_NO_UNIT":0,"GLCAT_MCAT_SOLD_FLAG":0,"GLCAT_MCAT_TEMPLATE_ID":24,"GLUSR_CUST_NAME":"TSCATALOG","GLUSR_NOOF_EMP_VAL":"","GLUSR_PROFILE_MEDIA_URL":"","GLUSR_USR_ADULT_FLAG":0,"GLUSR_USR_BIZ_TYPE":"","GLUSR_USR_COUNTRYNAME":"India","GLUSR_USR_CUSTTYPE_WEIGHT":"199","GLUSR_USR_DESC":"Naanayam Healthy Products provides you the best range of millet flakes, organic millet, organic rice, urad dal, black tamarind \u0026amp; millet noodles with effective since 2025\u0026nbsp;Theni, Tamil Nadu\u003cbr /\u003e","GLUSR_USR_DISTRICT":"","GLUSR_USR_FIRSTNAME":"NAANAYAM","GLUSR_USR_ID":"33213114","GLUSR_USR_LATITUDE":"","GLUSR_USR_LISTING_STATUS":"LST","GLUSR_USR_LOC_PREF":"LOCAL","GLUSR_USR_LOGO_IMG":"","GLUSR_USR_LONGITUDE":"","GLUSR_USR_MEMBERSINCE":"2016-08-27 22:31:26","GLUSR_USR_MEMBERSINCE_NEW":"9 yrs","GLUSR_USR_STATE":"Tamil Nadu","GLUSR_USR_TRADEMEMBERSHIP":"","GLUSR_USR_YEAR_OF_ESTB":"2025","GLUSR_USR_ZIP":"","GL_LEGAL_STATUS_VAL":"Individual - Proprietor","GL_TURNOVER_VAL":"","GST_VERIFIED":1,"GST_VERIFIED_FLAG":1,"IIL_DISPLAY_FLAG":1,"INDIC_HINDI_NAME":"","INDIC_HINDI_URL":"","ISQ":[{"FK_IM_SPEC_MASTER_DESC":"Processing Type","IM_SPEC_OPTIONS_DESC":"","SUPPLIER_RESPONSE_DETAIL":"Raw"},{"FK_IM_SPEC_MASTER_DESC":"Cultivation","IM_SPEC_OPTIONS_DESC":"","SUPPLIER_RESPONSE_DETAIL":"Organic"},{"FK_IM_SPEC_MASTER_DESC":"Grain Size","IM_SPEC_OPTIONS_DESC":"","SUPPLIER_RESPONSE_DETAIL":"Medium Grain"},{"FK_IM_SPEC_MASTER_DESC":"Polishing","IM_SPEC_OPTIONS_DESC":"","SUPPLIER_RESPONSE_DETAIL":"Single Polished"},{"FK_IM_SPEC_MASTER_DESC":"Broken Percentage","IM_SPEC_OPTIONS_DESC":"","SUPPLIER_RESPONSE_DETAIL":"Less Than 5%"},{"FK_IM_SPEC_MASTER_DESC":"Packaging Size","IM_SPEC_OPTIONS_DESC":"","SUPPLIER_RESPONSE_DETAIL":"Loose"},{"FK_IM_SPEC_MASTER_DESC":"Color","IM_SPEC_OPTIONS_DESC":"","SUPPLIER_RESPONSE_DETAIL":"Red"},{"FK_IM_SPEC_MASTER_DESC":"Packaging Type","IM_SPEC_OPTIONS_DESC":"","SUPPLIER_RESPONSE_DETAIL":"PP Bag"},{"FK_IM_SPEC_MASTER_DESC":"Usage","IM_SPEC_OPTIONS_DESC":"","SUPPLIER_RESPONSE_DETAIL":"Household"},{"FK_IM_SPEC_MASTER_DESC":"Rice Variety","IM_SPEC_OPTIONS_DESC":"","SUPPLIER_RESPONSE_DETAIL":"Kerala Vadi Matta Rice"},{"FK_IM_SPEC_MASTER_DESC":"Availability","SUPPLIER_RESPONSE_DETAIL":"In Stock"}],"IS_PROD_SERV":"P","ITEM_DOCS":[],"ITEM_IMG":[{"IMAGE_1000x1000":"https://5.imimg.com/data5/SELLER/Default/2026/2/585362418/BI/GU/IC/33213114/image-92-1000x1000.jpeg","IMAGE_125x125":"https://5.imimg.com/data5/SELLER/Default/2026/2/585362418/BI/GU/IC/33213114/image-92-125x125.jpeg","IMAGE_250x250":"https://5.imimg.com/data5/SELLER/Default/2026/2/585362418/BI/GU/IC/33213114/image-92-250x250.jpeg","IMAGE_500X500":"https://5.imimg.com/data5/SELLER/Default/2026/2/585362418/BI/GU/IC/33213114/image-92-500x500.jpeg","IMAGE_ORIGINAL":"https://5.imimg.com/data5/SELLER/Default/2026/2/585362418/BI/GU/IC/33213114/image-92.jpeg"},{"IMAGE_1000x1000":"https://5.imimg.com/data5/SELLER/Default/2026/2/585362421/IE/AX/LN/33213114/image-91-1000x1000.jpeg","IMAGE_125x125":"https://5.imimg.com/data5/SELLER/Default/2026/2/585362421/IE/AX/LN/33213114/image-91-125x125.jpeg","IMAGE_250x250":"https://5.imimg.com/data5/SELLER/Default/2026/2/585362421/IE/AX/LN/33213114/image-91-250x250.jpeg","IMAGE_500X500":"https://5.imimg.com/data5/SELLER/Default/2026/2/585362421/IE/AX/LN/33213114/image-91-500x500.jpeg","IMAGE_ORIGINAL":"https://5.imimg.com/data5/SELLER/Default/2026/2/585362421/IE/AX/LN/33213114/image-91.jpeg"}],"IVE_FLAG":0,"Infrastructure":[],"LOCALITY":"","LONG_ADDRESS":"Theni, Tamil Nadu","MCAT_RANK":"B","META":[],"METADESC":"Organic Kerala Vadi Matta Rice - Buy Matta Rice at best price of Rs. 56/kg by Naanayam Healthy Products. Also find product list from verified suppliers with contact number | ID: 2858845044112","METAKEYWORD":"Organic Kerala Vadi Matta Rice, matta rice, organic rice, cereals \u0026 food grains, Naanayam Healthy Products, Theni, Tamil Nadu, Naanayam Healthy Products map \u0026 directions","METATITLE":"Organic Kerala Vadi Matta Rice at Rs. 56/kg | Matta Rice in Theni | ID: 2858845044112","MOBILE_PNS":"+91-7942714137","MOBILE_VERIFIED":1,"PACKAGING_DETAILS":"","PARENT_MCAT":{"GLCAT_MCAT_FLNAME":"rice","GLCAT_MCAT_ID":105901,"GLCAT_MCAT_NAME":"Rice"},"PC_IMG_SMALL_100X100":"https://5.imimg.com/data5/SELLER/Default/2026/2/585362414/QS/WF/JX/33213114/image-93-125x125.jpeg","PC_IMG_SMALL_600X600":"https://5.imimg.com/data5/SELLER/Default/2026/2/585362414/QS/WF/JX/33213114/image-93-500x500.jpeg","PC_ITEM_CODE":"323049439","PC_ITEM_DESC_SMALL":"Organic Kerala Vadi Matta Rice is a nutrient-dense, GI-tagged red parboiled rice (often long-grain) grown in Palakkad, featuring 80% retained bran for high fiber and magnesium. It offers an earthy flavor, firm texture, and lower glycemic index (~55) compared to white rice, perfect for healthy, traditional meals. [1, 2, 3, 4, 5]","PC_ITEM_DISPLAY_ID":"2858845044112","PC_ITEM_DISPLAY_NAME":"","PC_ITEM_HINDI_NAME":"","PC_ITEM_ID":"323049439","PC_ITEM_IMG_1000x1000":"https://5.imimg.com/data5/SELLER/Default/2026/2/585362414/QS/WF/JX/33213114/image-93-1000x1000.jpeg","PC_ITEM_IMG_ORIGINAL":"https://5.imimg.com/data5/SELLER/Default/2026/2/585362414/QS/WF/JX/33213114/image-93.jpeg","PC_ITEM_IMG_ORIGINAL_WH":"1200,1600","PC_ITEM_IMG_SMALL":"https://5.imimg.com/data5/SELLER/Default/2026/2/585362414/QS/WF/JX/33213114/image-93-250x250.jpeg","PC_ITEM_IS_ECOM":0,"PC_ITEM_MIN_ORDER_QUANTITY":"","PC_ITEM_MOQ_UNIT_TYPE":"Kg","PC_ITEM_NAME":"Organic Kerala Vadi Matta Rice","PC_ITEM_SELLER_ADS_FLAG":"","PC_ITEM_STATUS_APPROVAL":"40","PDP_VISIBILITY_FLAG":1,"PNS_RATIO":"77","PORT_OF_DISPATCH":"","PRICE_SEO":"Rs. 56/Kg","PRODUCTION_CAPACITY":"","PRODUCT_PRICE":"Rs. 56 / Kg","RATING_DETAILS":[],"RATING_DISPLAY_IN_PERCENTAGE_FLAG":0,"RATING_INFLU_PARAM":[],"SELLER_ISQ_FLAG":2,"SELLER_RATING":"5.0","SELLER_RATING_COUNTS":{"total_count":1},"SHORT_ADDRESS":"Theni","SUBRANK":["BB"],"SUPPLIER_RATING":{"OVERALL_RATING":"5.0","TOTAL_RATINGS_COUNT":"1"},"SUPPLIER_RATING_PERCENTAGES":{},"Statutory_Profile":[{"DATA":"","TITLE":"Year of Incorporation"},{"DATA":"","TITLE":"Legal History"},{"DATA":"State Bank Of India","TITLE":"Banker"},{"DATA":"","TITLE":"Tan No."},{"DATA":"","TITLE":"Import Export Code (IEC)"},{"DATA":"","TITLE":"EPF No."},{"DATA":"","TITLE":"ESI No."},{"DATA":"","TITLE":"Registration Authority"},{"DATA":"","TITLE":"Registration No."},{"DATA":"","TITLE":"FSSAI-LICENSE NO"},{"DATA":"","TITLE":"Central Sales Tax No."},{"DATA":"","TITLE":"Value Added Tax Registration No."},{"DATA":"","TITLE":"Service Tax Registration No."},{"DATA":"","TITLE":"Excise Registration No."},{"DATA":"","TITLE":"SSI No."},{"DATA":"","TITLE":"CIN No."},{"DATA":"","TITLE":"SCT No."},{"DATA":"","TITLE":"RBI No."},{"DATA":"","TITLE":"Dun \u0026 Bradstreet Number"},{"DATA":"","TITLE":"Coface Number"},{"DATA":"","TITLE":"NSIC No."},{"DATA":"","TITLE":"SST No."},{"DATA":"33**********1ZW","TITLE":"GST No."},{"DATA":"","TITLE":""},{"DATA":"","TITLE":""},{"DATA":"","TITLE":""}],"TESTIMONIAL_URL":"https://www.indiamart.com/naanayamhealthy-products/testimonial.html","TOP_EXPORT_COUNTRIES":[],"URL":"https://www.indiamart.com/naanayamhealthy-products/"}],"Msg":"Success","Status":200},"pathData":{"fcpUrl":"127.0.0.1:3000","hostName":"https://www.indiamart.com","pdp_url":"proddetail/organic-kerala-vadi-matta-rice-2858845044112.html","can_url":"https://www.indiamart.com/proddetail/organic-kerala-vadi-matta-rice-2858845044112.html","pdp_type":"proddetail","PC_ITEM_NAME":"Organic Kerala Vadi Matta Rice","isSPA":false,"fromForeign":0,"dispid":"2858845044112","show_pdf":false,"is_client_ip_even":false,"iploc_iso":"","imesh_iso":"","imiss":"","glid":"","last_digit_glid_even":false,"last_digit_glid_odd":false,"tmp":null,"isMobileToDesktop":0,"isAdPage":false},"capsApiRes":{},"sellerRatingApiRes":{},"getIsqApiRes":[true,{"IM_SPEC_MASTER_DESC":"Quantity Unit","IM_SPEC_OPTIONS_DESC":"Kg##Bag"},true]},"__N_SSP":true},"page":"/proddetail/[prodinfo]","query":{"prodinfo":"organic-kerala-vadi-matta-rice-2858845044112.html"},"buildId":"627","assetPrefix":"https://fcp.imimg.com/next-app-bundles","isFallback":false,"dynamicIds":[7506,4398,5038],"gssp":true,"scriptLoader":[]} Annual Turnover: "},{"DATA":"","TITLE":"GST Partner Name"},{"DATA":"Aug 2025","TITLE":"GST Registration Year"},{"DATA":"Proprietorship","TITLE":"GST Legal Status of Firm"},{"DATA":"Trader - Retailer","TITLE":"GST Nature of Business"},{"DATA":"","TITLE":"GST Annual Turnover"},{"DATA":"Retail Business,Wholesale Business","TITLE":"GST Additional NOB"}],"CAT_ID":"171","CITY":"Theni","CITY_ID":"77449","COMPANYNAME":"Naanayam Healthy Products","COMPANY_VIDEO_LINK":"","CTA_DOC_PATH":"","DELIVERY_TIME":"","DISCLAIMER_KEY":0,"DISCLAIMER_TEXT":[],"DISTRICT_ID":"64836","DOC_PATH":"","EMAIL_VERIFIED":1,"ETO_OFR_COMPANY_TSCODE":"naanayamhealthy-products","ETO_OFR_PAY_TERM":"","FK_GL_COUNTRY_ISO":"IN","FOB_PRICE":"56","FOB_PRICE_CURRENCY":"INR","GLCAT_MCAT_COMPANY_DISPLAY_FLAG":3,"GLCAT_MCAT_IMAGE_DISPLAY":3,"GLCAT_MCAT_NO_PRICE":2,"GLCAT_MCAT_NO_UNIT":0,"GLCAT_MCAT_SOLD_FLAG":0,"GLCAT_MCAT_TEMPLATE_ID":24,"GLUSR_CUST_NAME":"TSCATALOG","GLUSR_NOOF_EMP_VAL":"","GLUSR_PROFILE_MEDIA_URL":"","GLUSR_USR_ADULT_FLAG":0,"GLUSR_USR_BIZ_TYPE":"","GLUSR_USR_COUNTRYNAME":"India","GLUSR_USR_CUSTTYPE_WEIGHT":"199","GLUSR_USR_DESC":"Naanayam Healthy Products provides you the best range of millet flakes, organic millet, organic rice, urad dal, black tamarind \u0026amp; millet noodles with effective since 2025\u0026nbsp;Theni, Tamil Nadu\u003cbr /\u003e","GLUSR_USR_DISTRICT":"","GLUSR_USR_FIRSTNAME":"NAANAYAM","GLUSR_USR_ID":"33213114","GLUSR_USR_LATITUDE":"","GLUSR_USR_LISTING_STATUS":"LST","GLUSR_USR_LOC_PREF":"LOCAL","GLUSR_USR_LOGO_IMG":"","GLUSR_USR_LONGITUDE":"","GLUSR_USR_MEMBERSINCE":"2016-08-27 22:31:26","GLUSR_USR_MEMBERSINCE_NEW":"9 yrs","GLUSR_USR_STATE":"Tamil Nadu","GLUSR_USR_TRADEMEMBERSHIP":"","GLUSR_USR_YEAR_OF_ESTB":"2025","GLUSR_USR_ZIP":"","GL_LEGAL_STATUS_VAL":"Individual - Proprietor","GL_TURNOVER_VAL":"","GST_VERIFIED":1,"GST_VERIFIED_FLAG":1,"IIL_DISPLAY_FLAG":1,"INDIC_HINDI_NAME":"","INDIC_HINDI_URL":"","ISQ":[{"FK_IM_SPEC_MASTER_DESC":"Processing Type","IM_SPEC_OPTIONS_DESC":"","SUPPLIER_RESPONSE_DETAIL":"Raw"},{"FK_IM_SPEC_MASTER_DESC":"Cultivation","IM_SPEC_OPTIONS_DESC":"","SUPPLIER_RESPONSE_DETAIL":"Organic"},{"FK_IM_SPEC_MASTER_DESC":"Grain Size","IM_SPEC_OPTIONS_DESC":"","SUPPLIER_RESPONSE_DETAIL":"Medium Grain"},{"FK_IM_SPEC_MASTER_DESC":"Polishing","IM_SPEC_OPTIONS_...
